Adrian Sargeant and Jen Shang, "Fundraising Principles and Practice, 2nd edition"
English | ISBN: 1119196493 | 2017 | 744 pages | PDF | 39 MB
The complete guide to fundraising planning, tools, methods, and more
Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector.