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Lynda - Foundations of Branding for Designers

Lynda - Foundations of Branding for Designers
652MB | Duration: 1h 39m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach.


"Lynda - Foundations of Branding for Designers"

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Lynda - Foundations of Branding for Designers

Lynda - Foundations of Branding for Designers
652MB | Duration: 1h 39m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach.



The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.

Topics include:
* The history of branding (pre- and post-1950)
* The elements of branding
* Conducting research
* Solving problems and presenting solutions
* Creating logos and identity systems
* Building a visual system with color, typography, and more
* Communicating branding with manuals and vision books


uploaded_net:
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http://uploaded.net/file/xyzxj3f4/eggur.Lynda..Foundations.of.Branding.for.Designers.part4.rar

rapidgator_net:
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http://rapidgator.net/file/6868c28e94a41dfe5115a50f41b54ed9/eggur.Lynda..Foundations.of.Branding.for.Designers.part2.rar.html
http://rapidgator.net/file/417efb4b60f6afb4b706065aed88d068/eggur.Lynda..Foundations.of.Branding.for.Designers.part3.rar.html
http://rapidgator.net/file/9036d765041f7f99b9cb80dce694f0e4/eggur.Lynda..Foundations.of.Branding.for.Designers.part4.rar.html


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Tags: Lynda, Foundations, Branding, Designers

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